Public Relations & Marketing Strategy Services
I lead Amy Carr Communications, and my company has been in operation since 2009. My mission is to create and implement strategic communications programs that advance thought leadership, help your audiences connect with you, and drive measurable business results.
My work is helping clients navigate the deep ocean of possibilities for how to bring who they are to the world with authenticity, consistency and strategy.
Start With Strategy
I like to start each engagement with a strategy session, so we can get to know each other and discuss what plans are on the horizon for your organization.
The results of this 3-hour session is a comprehensive communications plan that will help you get focussed on what is needed to move forward. Best of all, this report will be set up with measurable goals across paid, earned, owned and shared media.
The PESO Model for Measurable Results
I have been trained to use the PESO Model of Communications pioneered by Gini Dietrich. It’s an integrated way of doing public relations, communications and marketing that produces measurable results.
Communications and public relations can deliver results that drive your success. We aren’t talking about how many followers you have on social media. We are talking about how communications initiatives impact your business and bottom line.
Maybe you are looking for more visitors to your website, ways to collect more leads for your database, or how news coverage can bolster your thought leadership and reputation. Our strategy session together helps us get clear on what your biggest priorities are so we can create a focussed path forward.
Communications and Public Relations
Once a strategic communications plan is in place, you’ll have what you need to be proactive plus the data to back it up. From here, you’ll have the option to take the plan and implement the recommendations yourself or with your in-house staff.
At your request, we can also prepare a proposal to help you implement some or all of the recommendations in the plan. Here’s some of the ways we do this:
- Project leadership and management
- Website strategy, planning and content development
- Search engine optimization and keyword research
- Website content updating
- Interviews, articles and press materials
- Video script writing
- Fundraising planning and concepting
- Awards and contest program administration
- Campaigns, events and promotions
- Social media strategy
- Training for your staff
Let’s Work Together
If you are in need of strategy to make your communications program sing, you’ve come to the right place. Contact Amy Carr to set up a call to discuss how we can work together.