Public Relations & Marketing Strategy Services
I lead Amy Carr Communications, and my company has been in operation since 2009. My mission is to create and implement strategic communications programs that advance thought leadership, help your audiences connect with you, and drive measurable business results.
My work is helping clients navigate the deep ocean of possibilities for how to bring who they are to the world with authenticity, consistency, and strategy.
Start With Strategy
I like to start each engagement with a strategy session, so we can get to know each other and discuss what plans are on the horizon for you and your organization. This is the time when we can talk about what would help you most – a new process, optimized content, or help implementing a your plan.
Measure As You Go
Over the years, I have found it most effective to use an integrated communications process that combines the best of marketing, public relations, and communications disciplines to focus on what will work best and be sustainable for your business or organization.
Getting measurement started can be a puzzle the first time. Once it is set up, it gives us really good information about what is working, what can be refined, and what we can discontinue.
Communications and Public Relations
Once a strategic communications plan is in place, you’ll have what you need to be proactive plus the data to back it up. From here, you’ll have the option to take the plan and implement the recommendations yourself or with your in-house staff.
At your request, I can also prepare a proposal to help you implement some or all of the recommendations in the plan. Here’s some of the ways I do this:
- Project leadership and management
- Website strategy, planning and content development
- Search engine optimization, generative engine optimization, and keyword research
- Website content updating
- Interviews, articles and press materials
- Video script writing
- Fundraising planning and concepting
- Awards and contest program administration
- Campaigns, events and promotions
- Recommending trusted partners for specialized services like social media or photography
- Training for your staff
Let’s Work Together
If you are in need of strategy to make your communications program work like a well-oiled machine, you’ve come to the right place. Contact Amy Carr to set up a call to discuss how we can work together.